Media Economics Research Group

Media Economics Research Group = MERG

Starting fall 2008, several graduate students in the “Economics of New Media” seminar suggested that we form a Media Economics Research Group (MERG). Based on shared interest, this group carried out research projects relevant to the economics (and thus the future) of journalism. Our goal is to demystify the (often misunderstood) economic nature of (online) news with reality-based data and logical reasoning. With so much uncertainty going on in the news industry, we need media economics research that makes sense and makes a difference.

MERG is currently working on new projects on multi-platform news consumption. We seek collaboration opportunities with news organizations because access to market/audience data is essential for scholars to produce research of real-world relevance. If you have such data (log files or reader-survey data) and hope to make sense of it, please contact us.

Works by MERG

  • Lee, A. M., & Chyi, H. I. (2013). When newsworthy is not noteworthy: Examining the value of news from the audience’s perspective. Journalism Studies. 
  • Chyi, H. I., Lewis, S. C., & Zheng, N.  (2013). Is Google “stealing” your content? Examining how the news industry framed Google in an era of news aggregation.  Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C. Second-Place Award in the Newspaper and Online News Division.
  • Lee, A. M., & Chyi, H. I. (2013). News consumption in the age of content aggregation: The case of Yahoo, Google and Huffington Post. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C. in the Newspaper and Online News Division.
  • Chyi, H.I. & Tennant, J.I. (2013). Less is better? The impact of reduced newspaper publication schedule on advertising revenue. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C. in the Media Management and Economics Division.
  • Lee, A. M., & Chyi, H. I. (2013). When newsworthy is not noteworthy: Examining the value of news from the audience’s perspective. Paper presented at the annual convention of International Association for Media and Communication Research (IAMCR), Dublin, Ireland.
  • Chyi, H. I., & Lee, A. M. (2013). Online news consumption: a structural model linking preference, use, and paying intent. Digital Journalism,1(2), 194-211. DOI: 10.1080/21670811.2012.753299.
  • Chyi, H. I. & Lee, A. M. (2012). Will the Internet disrupt? A reality check on format preference for traditional and digital content across five media. Paper to be presented at the 10th World Media Economics and Management Conference, Thessaloniki, Greece, May 23-27, 2012.
  • Chyi, H. I. (2012). Are “digital natives” dropping print newspapers? A national survey of college newspaper advisers. Paper presented at the 2012 International Symposium on Online Journalism, Austin, Texas, April 20-21, 2012. Top Rated Research Paper Award.
  • Chyi, H. I. & Lee, A. M. (2012). Theorizing online news consumption: A structural model linking preference, use, and paying intent. Paper presented at the 2012 International Symposium on Online Journalism, Austin, Texas, April 20-21, 2012.
  • Chyi, H. I., Lewis, S. C., & Zheng, N. (in press). A matter of life and death? Examining how newspapers covered the newspaper “crisis.” Journalism Studies, 13(3).
  • Zheng, N., Chyi, H. I., & Kaufhold, W. (in press). Capturing “human bandwidth”: A multi-dimensional model for measuring attention on Web sites. International Journal on Media Management, 14(1).
  • Yang, M. J. & Chyi, H. I. (2011). Competing with whom? Where? And why (not)? An empirical study of U.S. online newspapers’ competition dynamics. Journal of Media Business Studies, 8(4), 59-74.
  • Chyi, H. I. (2011). From a distance: A ZIP Code analysis of U.S. online newspaper readers. Newspaper Research Journal, 32(3), 97-111.
  • Holton, A. & Chyi, H. I. (2011). Information surplus, information overload, and multiplatform news consumption: Updating considerations of influential factors. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, St. Louis, August 10-13, 2011.
  • Chyi, H. I., Yang, M. J., Lewis, S. C., & Zheng, N. (2010). Use of and satisfaction with newspaper sites in the local market: Exploring differences between hybrid and online-only users. Journalism & Mass Communication Quarterly, 87(1), 62-83.
    [PDF] [featured on AEJMC's website as "research you can use"]
  • Chyi, H. I., Lewis, S. C., & Zheng, N. (2010). Writing their own obituaries? Examining how newspapers covered the newspaper crisis from the media economics perspective. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Denver, August 4-7, 2010.
  • Yang, M. J. & Chyi, H. I. (2010). Competing with whom? Where? And how? An empirical study of online newspaper competition. Paper presented at the annual conference of the International Communication Association, Singapore, June 22-26, 2010.
  • Zheng, N., Chyi, H. I., & Kaufhold, K. (2010). What is Web traffic worth? A multi-dimensional model for measuring online attention on news sites. Paper presented at the annual conference of the International Communication Association, Singapore, June 22-26, 2010.
  • Chyi, H. I. & Yang, M. J. (2010). Who would miss getting news online and why (not)? Examining users’ emotional attachment to online news, an inferior good. Paper presented at the International Conference on “Internet Turning 40: Never-Ending Novelty of New Media Research?” Hong Kong, June 17-19, 2010.
    [featured on Media Digest]
  • Chyi, H. I. (2010). From a distance: A Zip Code analysis of U.S. online newspaper readers. Paper presented at the 9th World Media Economics and Management Conference, Bogotá, Colombia, June 2-6, 2010.
  • Chyi, H. I. Lewis, S. C. (2009). U.S. online newspapers’ performance in local markets: A struggle of inter- and intra-media competition. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, August 5-8, 2009.
  • Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., & Zheng, N. (2009). One product, three markets: How market segmentation informs newspapers about their online readership. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, August 5-8, 2009.
  • Yang, M. J. & Chyi, H. I. (2009). Who competes with online newspapers? An empirical analysis of intra- and inter-media competition in local and long-distance markets. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, August 5-8, 2009.
  • Lewis, S. C., & Yang, M. J. (2009). Attracting the newspaper reader in a new domain: Dimensions of user interest in news content online. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, August 5-8, 2009. *Top student paper award.
  • Zheng, N. (2009). Measuring attention on the web: A model of attention dimensions of news and information sites. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Boston, August 5-8, 2009.
  • Chyi, H. I., Yang, M. J., Lewis, S. C. & Zheng, N. (2009). An empirical study of online newspaper readership in local markets: Exploring differences between hybrid and online-only users. Paper presented at the annual conference of the International Communication Association, Chicago, May 21-25, 2009.
  • Yang, M. J. (2009). Monopoly offline and oligopoly online: An empirical analysis of U.S. newspapers’ local online market structure. Paper presented at the annual conference of the International Communication Association, Chicago, May 21-25, 2009.